Case Study – Memories Worth Telling

Discovering Vital Tech Tools for a Thriving Small Business

During the course of a typical workday, professionals run into a fair amount of daily challenges, but what might be a “bump in the road” to the operation of a large business can readily become a complex roadblock to those running small businesses. That is why, for small business owners, having go-to partners that are reliable and responsive is a necessity.

For Debby Laurenz, the owner of Memories Worth Telling, she found one of her go-to partners in Nicole Lux-Ritchie of Luxcentric, a technology training company. Memories Worth Telling provides the valuable service of helping families preserve their legacies for future generations. “We help tell the story of traditions, values, wisdom – essentially everything that makes a family unique,” explained Debby.

However, at the beginning of the year, operations came to a stand-still when Debby’s laptop crashed. Although I.T. folks were able to recover the function of the laptop, it was restored back to factory settings. Accessing backup files and reorganizing business data became a tremendous chore, and Debby realized that it was vital to organize everything properly moving forward.

“I had learned about Luxcentric and met Nicole at a local networking event,” Debby explained. Luxcentric, a company that focuses on training practical strategies in the area of core technologies such as email, files, calendars, and contacts, was born out of Nicole’s gift for helping professionals gain the technical skills they need to grow their business.

Utilizing Luxcentric’s VIP One-on-One Coaching service, Debby set up her new technology platforms with a focus on efficiency. “Nicole helped me set up my new system quickly and easily, and I became even more organized with files, backups and emails,” Debby said.

In true Luxcentric fashion, it was the “above and beyond” approach that led to what Debby refers to as the most significant benefit of working with Nicole. Debby explained that Nicole recommended an integrated set-up between her mobile phone and computer. Running a Google platform for the coordination of her data and systems now allows Debby to keep her business running at all times. “Even when I’m on the go, I have integrated programs and tools, which enables me to provide faster and more thorough responses.”

When asked why Debby would recommend Luxcentric’s technology services to other small businesses, she explained that Nicole’s care level is unmatched. “She’s very responsive; she helps troubleshoot until everything is working properly,” said Debby. Furthermore, Nicole works to understand what is unique about her clients’ businesses in order to recommend the best approach. “Having someone that knows my business and knows what I want to achieve makes all the difference.” She continued, “Nicole genuinely wants people to understand technology and be comfortable with it. She recognizes that it’s a vital part of being a successful business owner!”

In this way, Luxcentric’s unique approach to helping business owners most efficiently navigate their technology enables Memories Worth Telling to spend more time on the precious service of preserving what’s most unique about its clients’ family legacies. The “it takes a village” approach is clearly working well in this small business relationship.